Pü - Deep Moisturising Curl Shampoo

Pü doesn’t contain SLS or SLES (the harsher, more stripping sulphates), but it does use a gentler cleansing ingredient called sodium C14-16 olefin sultanate. This gives you a proper clean—especially great if you use styling products—without leaving your hair feeling squeaky or dry.

No! Pü is designed to cleanse without compromising moisture. It’s balanced out with jojoba, marula, argan, baobab, and sunflower oils, plus glycerin and plant proteins to help condition and hydrate as it cleans. Your hair will feel fresh and clean, but still soft and healthy.

Yes! Pü is colour-safe and gentle enough for regular use. It’s free from harsh detergents that can strip colour and has plenty of nourishing ingredients to support coloured or chemically-treated hair.

Pü is a daily shampoo that works for most hair types. It removes buildup from products or oils but still respects your hair’s natural balance. Great if you want your scalp to feel clean but your hair to stay soft.

Yes! Pü is curl-friendly. It’s cleansing enough to break through buildup, but gentle enough to keep your curls hydrated and defined. If you co-wash most of the time, Pü is perfect for your weekly “proper” cleanse.

Of course!

• Plant proteins (hydrolyzed wheat + soy) help strengthen the hair and reduce breakage.
• Natural oils like marula, argan, baobab, and prickly pear hydrate and protect the hair shaft.
• Glycerin is a humectant that draws in moisture and helps keep hair soft.
• Guar gum adds slip and smoothness without buildup.
• Wheat amino acids and vitamin E nourish and boost shine.

Yes! Pü contains no animal-derived ingredients.